We all learned the four P’s of marketing in college (Product, Price, Placement and Promotion). But to succeed in today’s post-pandemic world astute marketers have added a fifth, and perhaps the most important P: People.
It’s not difficult to see why. Without the right people, businesses are unable to operate efficiently and effectively. Talent is the holy grail of any successful business. That’s why we need to treat recruitment, retention, and employee engagement with the same care and rigour that we apply to the other four Ps.
We’ve been doing more work with our clients in the human resources space, and thought we would share some of our learnings.