Using the power of video to reach your audience

If your business is looking to maximize reach and engagement, video content is a very effective solution. With its ability to attract and engage viewers, video is increasingly becoming the go-to option for leveraging digital opportunities in marketing. There were an estimated 3.37 billion internet users consuming video content in 2022. Data shows that around 90% of consumers use their mobile device to watch video content, so we know they’re watching — the challenge is to make sure they’re watching yours.

Short, exciting video content has become the norm — there’s no better proof than the immense popularity of TikTok. With the right approach, businesses can leverage the power of online video to increase brand awareness and drive sales. Shorter videos are more effective, as viewers are likelier to watch the entire clip — on average, 37% of viewers watch a video to completion. If the video is under 90 seconds, the completion rate is closer to 53%. Video also creates an emotional connection with viewers, which helps to increase engagement and conversions, as well as being more memorable. 

Social media is clearly one of the hottest ways to share video content online. Whether you’re using Facebook, Instagram, or any other platform, it’s an effective way to reach your audience and establish a connection. The key to making video work for you is being where your audience is.

In 2023, 64% of marketers plan to increase their video budget. This is a trend that likely won’t stop. Video can be very advantageous for your business — according to Animoto, 88% of video marketers are satisfied with the ROI of their video marketing on social media. No wonder — stronger connections with customers, more site traffic, and increased engagement and conversions, there’s a lot to like about the power of video.