The Sounds You Love

Connect Hearing

Darryl Sittler is one of Canada’s greatest hockey legends, with an unbroken record of scoring 10 points in a single game for the Toronto Maple Leafs, scoring the winning goal in the Canada Cup of 1976, and being inducted into the Hockey Hall of Fame in 1989. Today, one of his passions is encouraging Canadians to live healthier lives.

With over 145 locations across the country, Connect Hearing is Canada’s #1 physician referred hearing healthcare provider. After a routine hearing test revealed a degree of hearing loss, Darryl Sittler became a Connect Hearing client. He was impressed by the care he received at his local Connect Hearing clinic and the innovative hearing technology available. He sees hearing care as a health issue, with no reason for any stigma about wearing hearing aids, especially since “many of the latest models are entirely invisible.

Connect Hearing is a leader in so many ways, and partnering with a Canadian icon like Darryl was a natural fit and a great way to engage with audiences 50+ to talk about the importance of hearing health and getting your hearing checked. Darryl’s relevance and authenticity are a much-needed breath of fresh air for the category.

“We are extremely excited and proud to be working with one of Canada’s greatest hockey legends,” shares Todd Jones, Marketing Director for Connect Hearing. “Most people wait up to seven years from noticing a hearing loss to the time they get it checked. We believe that Darryl will help us reach our target audience in new ways and communicate the importance of being proactive when it comes to hearing health.”

The multi-media campaign includes national television, digital ads, social media, print, direct mail, in-clinic merchandising, and more.

Connect Hearing, Social Media Posts
Connect Hearing, Direct Mail