It all starts here

Nanaimo Hospitality Association

Nanaimo is the perfect starting place for everything you want to do during your Vancouver Island getaway — with biking, kayaking, hiking, shopping, ziplining and more. This direction focuses on that moment you feel your getaway begins — the moment you take the bikes off the roof rack, put on your skis, take that first glass of wine, or open the door to your hotel room: now you’re really on vacation.

The city of Nanaimo is a classic West Coast community, offering natural beauty at every turn and vast recreation potential. Nanaimo has one of the longest shorelines in Canada and a forested mountain backdrop just outside downtown. Here, you can go from the wilderness to the city centre in just a few minutes, and spend more time in the places you want to be. The perfect vacation starts here.

This multi-media campaign includes national television, digital ads, social media, posters and print.