Orchard Park Mall, the largest shopping centre between Calgary and Vancouver, sought our help to create a fresh, whimsical campaign to celebrate the 2021 holiday season. With Covid restrictions lifting, the Mall and its shoppers were ready for some lighthearted fun. As the heart of the community for over 50 years, Orchard Park wanted to remind people of the magic at the Mall during Christmas and invite them to visit once again and create special memories with friends and loved ones.
As a result, we developed a simple but powerful idea for the holiday campaign. It involved subtly integrating the well-known and -loved Orchard Park “apple” throughout the holiday marketing elements in tandem with the perfect word to express our collective gratitude at being able to gather once again during this festive time. That perfect word? Simple, pure, and bold: JOY.