Helping The Harbour City
Become a Tourism Hub
For The Island
Tourism Nanaimo reached out to us for a strategic rebranding, the goal of which was to achieve a cohesive, refreshed look for the City. We created a campaign that highlighted the unique position the City has on Vancouver Island, with a concept speaking to all of the wonderful things that lie within reach and in every direction from Nanaimo: Discover your 360°.
We created a story-driven website showcasing Nanaimo’s position as the hidden gem of Vancouver Island. Through social, digital and video the campaign highlighted the undiscovered delights only known to locals.
Results: This messaging, coupled with striking imagery, resulted in over 5,000 referrals to stakeholder websites. This contributed to an overall growth in occupancy and a $3.6 million increase in room revenue.
GOLD for best Web-based production/website design from AVA Digital Awards
PLATINUM for best digital marketing campaign from AVA Digital Awards
Brand Standards - Select Spreads
Website Design - Mobile Friendly