Tourism Nanaimo’s goal was to develop a cohesive, reinvigorated brand for the Harbour City. We created a campaign highlighting Nanaimo’s unique and central position on Vancouver Island: Discover your 360°. It speaks to all of the wonderful things that lie within reach of Nanaimo. We designed a story-driven website and ad campaign highlighting Nanaimo’s undiscovered delights and showcasing the city’s position as the hidden gem of Vancouver Island through social, digital and video.
The campaign resulted in over 5,000 referrals to stakeholder websites, contributing to overall growth in occupancy and a $3.6 million increase in room revenue.
The campaign won Gold for Best Web-Based Production/Website Design and Platinum for Best Digital Marketing Campaign at the AVA Digital Awards.