Rebranding Nanaimo

Tourism Nanaimo’s goal was to develop a cohesive, reinvigorated brand for the Harbour City. We created a campaign highlighting Nanaimo’s unique and central position on Vancouver Island: Discover your 360°. It speaks to all of the wonderful things that lie within reach of Nanaimo. We designed a story-driven website and ad campaign highlighting Nanaimo’s undiscovered delights and showcasing the city’s position as the hidden gem of Vancouver Island through social, digital and video. 

Results:
The campaign resulted in over 5,000 referrals to stakeholder websites, contributing to overall growth in occupancy and a $3.6 million increase in room revenue. 

Awards:
The campaign won Gold for Best Web-Based Production/Website Design and Platinum for Best Digital Marketing Campaign at the AVA Digital Awards.