Fresh Approach to a Fresh Identity

Vancouver Island Health Authority

We helped a large, complex organization develop a new positioning line, Vision, Mission and Values Statement – by restarting the process. By engaging a diverse stakeholder base, we helped identify common themes that were leveraged in a refreshed brand identity and marketing materials.

Vancouver Island Health Authority, now known as Island Health, provides health care services through a network of hospitals, clinics, centres, health units, and long-term care locations and serves more than 794,000 people. After 18 months of attempting to develop a new positioning line, Vision, Mission and Values statement, the client was stalled and needed fresh thinking to move the project forward. We helped with a stakeholder engagement process and identified common themes that could be leveraged in the communications and marketing materials to galvanize and inspire staff, volunteers, Executive, Board members, medical professionals and partners.

Vancouver Island Health Authority Logo
Vancouver Island Health Authority Posters