VP, Digital Marketing
It’s important to know which messaging is working and which isn’t, and there’s no one better to ask than Ed. As head of H2’s Digital Marketing, Ed knows how to apply cutting-edge technology to reach very specific audiences and measure which ideas are landing, then use that data to foster even better engagement. He is a true innovator in programmatic targeting — whether it be through location services, digital footprints or purchase intent, Ed can find the narrowest of audiences on their path to purchase and deliver a granular message that converts them. And he always has the data to back it up.