Hop, Ship and a Jump

Nanaimo Hospitality Association

Room bookings in Nanaimo looked bleak in early 2022, so we were asked to incentivize visitation at a difficult time of year; post holidays, Omicron virus still raging, and out of season for many area attractions. We created a campaign aimed at audiences already considering travel to the Island, targeted by online behaviours through programmatic advertising, and radio in the key markets on the Island, Lower Mainland and from direct flight markets from the Interior of British Columbia and Alberta.

Like all of us, people were ready to start welcoming back friends and family — but maybe not into their home just yet. So, why not Invite friends and family to hop, ship or jump on over to Nanaimo where they can save up to $100 off their stay at a participating hotel or motel.

Results:

The campaign achieved instant success showing an immediate increase in bookings and an increased length of stay. One hotel operator notes that a guest was thrilled with the $100 in savings and their six-night stay. The return on investment also encouraged the DMO to increase their media spend on the campaign.