With over 180 history-based exhibits over 127 acres, Calgary’s Heritage Park is one of the city’s premier attractions and is the perfect place to make lifelong memories. But even with so much to do, many visitors weren’t going more than once or twice a year. Heritage Park needed a fun and engaging campaign emphasizing repeat visits.
Looking through the hundreds of pictures and videos Heritage Park provided us left a strong impression of just how many different experiences there were onsite. We created pop-art-inspired collages to demonstrate how much there is to do, with a headline that highlighted the reasons for repeat visits. We also incorporated a numbers-based concept in radio to allow us to list the massive number of things Heritage Park offers throughout the season.
